Whoever you are, whatever you do, however you make ends meet, at the end of the day You are in charge of who you become and what the public sees.
Copywriters are people who make your brand pop. Instead of saying “We sell burritos” copywriters put an awesome picture of a burrito in your face and say “Imagine yourself taking a bite of heaven”.
That’s what you need to do for yourself. Instead of saying “Here’s my resume, hire me” you need to say “Here’s why I’m amazing, you need to have me on your team”. It’s hard to do that, most people think it’s impossible. But those who can learn to create their brand, who can copywrite themselves, are the ones who get ahead.
So, my challenge is for you to read Chapter 3 of Education of Millionaires. It guides you down the path of copywriting and lends you a hand in making your brand, and making you, you!