There’s a song titled Juicy by The Notorius B.I.G. in which he talks about going from rough life on the streets, never amounting to anything, to blowing up on the radio and becoming a pop culture icon. Whether it’s a put-down of a high school teacher who told him he’d never be more than a janitor isn’t important. The line that sticks in my head every time I hear Juicy is “And if you don’t know, now you know.”
From Rap Lyrics to You
We can’t all be Biggie Smalls, rising from nothing to fame. But we can all learn from what he said. If you don’t know something, what’s stopping you from knowing? It doesn’t take that long to figure out what you want to know? Actually, the faster you fail forward, the faster you try to know but don’t succeed, the faster you’ll be moving in the right direction. Not knowing something, and wanting to know it, is your first step in moving in the right direction. It’s how you get to “now you know.”
From Rap Lyrics to Example
Speaking in rap lyrics is great, but let’s take a real life example. For a few weeks now I’ve been toiling with the idea of launching a small business accounting solutions company. I already have a basic outline for it, Accounting Over Coffee, but not knowing has been holding me back. How do I get to knowing, if I don’t know the first place? Well, today I took my first step. I started to look at it as a question.
Instead of looking at my idea as an obstacle to overcome, I posed it as a research question. I know there are other people out there who know how to run a freelance accounting company. There are people all over the world doing it. But “Where are they working?,” “How are they doing it?,” we’re never my question I was asking to know. I was looking for the solution internally instead of going to the market.
Upwork
Today I signed up for Upwork. It’s a freelancing website that let’s you work as a freelancer. Although on my first day I wasn’t able to snag any accounting work, I was able to complete a job. It also opened up my eyes to other freelance accountants who have a sound business model. Each of them has obviously taken time to market their brand. Today I learned the next steps I need to take to market my brand.
It’s juicy, what I didn’t know, I now know.